"I Dare You" was written to inspire the people of his company and the youth of America to pursue excellence and develop themselves in a balanced manner.
He tied these basic truths to the checkboard that helped to establish the long lasting brand on every mill and every bag of feed and on every box of cereal. The four sides of the squares represented fourfold development:
- Think Tall - Mental Development
- Stand Tall - Physical Development
- Smile Tall - Social Development
- Live Tall - Religious Development
After enjoying the entire book, some of my favorite parts were references to other great leaders like this statement by Sir Wilfred Grenfell, "If the hardest thing in the world to resist is temptation, we should present a vision of Christ that tempts men the right way..... it intoxicates with deeds of kindness, justice, chivalry, love".
Later he shared a perspective of the story of the loaves and fishes that struck a chord with me. His focus was on attitude, not the work that was done. The attitude that takes account of the resources possessed rather than the difficulties presented. "Measure your powers, not your problems". When the disciples counted the crowd and complained that a few loaves were not enough, Jesus said "Don't look at the hillside, look at the basket. Don't count the crowd, count the loaves." Resources and powers are given to those who use what resources and powers they have.
- Through the use of our muscles, our muscles group and harden
- Through the use of our mind, mental capacity increases
- Through the use of our spiritual powers, these powers heighten
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